EDUCATION

Robert H. Smith School of Business, University of Maryland, College Park, MD, 2018

Master of Business Administration, Focus Areas: Marketing, Innovation and Entrepreneurship

• HisAoka Fellow, QS World MBA Tour Scholar, Terrapin SCHOLAR.

• Awarded "First-Year Rising Star" through peer nomination

• Executive Communication Program Graduate Assistant.

• Elected Second-Year mba association VP Of marketing and communications and First-Year Track Representative.

• Second-year executive vice President and FIRST-YEAR BOARD MEMBER of the professional communications club.

• Current Vice President of education and Former PRESIDENT OF TOASTMASTERS INTERNATIONAL.

• Member of Smith Association of Women MBAs and Smith Entrepreneurship Club.

Swarthmore College, Swarthmore, PA, 2011

Bachelor of Arts, Psychology

• biology and english literature double minor, pre-medical

•  Co-founder and president of the Drug and Alcohol Resources Team – fought for change in campus education and policy. This impacted Drug and Alcohol related hospitalizations, reducing incidents from about 20 to 1 per semester.

•  Co-leader of speak 2 swatties peer counseling and mental health advocacy group

PROFESSIONAL EXPERIENCE

MPOWER Financing, Washington, D.C., 2017 - Current

Manager - Marketing (2019 – Current)

Associate Manager - Marketing (2018 – 2019)

Marketing Strategy MBA Intern (2017 – 2018)

• Content Creation - Writing Multiple blog posts per week that are relevant to international students and young professional audience. Identifying external outlets to promote blog posts. Compiling two targeted newsletters with an audience greater than 4,000

• Social Media Management - Growing MPOWER’s presence on LinkedIn, Facebook, and Twitter by generating regular posts on each platform.   
 
• Analytics - Generating weekly analytics for the marketing team surrounding social media presence. Generating an updated quarterly SEO list for use in content and the MPOWER Financing website.

Worcester County Government - Tourism, Snow Hill, MD, 2015 – 2016

Social Media Coordinator

• Created original photography, videography and creative writing into a strategic plan which resulted in exponential growth for Facebook and Instagram accounts; increased in web traffic and email list sign-ups.

• Produced organic “viral” content on Facebook daily; grew awareness 200% in two weeks; increased followers from two year stagnant 5,000 likes to 15,000 likes in 8 months, increased engagement 2,000%; posts received on average 200 likes, 100 shares, 12k reach final quarter.

• Developed new strategies for digital brand to revitalize tourism from both locals and visitors. Transformed vacant accounts into thriving communities over ten months, named “most successful manager to date.”

Independent Consulting, Ocean City, MD, 2014 – 2016

Digital Marketing Strategist

•  Provided clients with knowledge, tools, and confidence to manage a digital empire without outside support.

•  Designed websites, Brands, digital content and e-newsletters to expand and mobilize customer bases.

• Developed and implemented personalized marketing strategy and then trained clients to be self-sufficient.

The Globe Restaurant and Bar, Berlin, MD, 2012 – 2015

Administrator and Marketing Manager (2014 – 2015)

•  Created compelling content via social media and email, resulting in a 300% following increase on all channels.

•  Performed IT tech support for entire operation, troubleshooting and solving 95% of all technological issues.

•  Invented, launched, and managed loyalty rewards program which resulted in improved customer retention.

•  Curated upstairs art gallery with unique art shows which allowed the restaurant to reach new markets.

Assistant Manager and Web Master (2012 – 2013)

•  Increased productivity, sales and problem resolution through system remodeling and technology maximization.

•  Led team through unpredictable, high-volume shifts while increasing reservations and seating efficiency.

The Child & Family Center, Salisbury, MD, 2011 – 2013

Psychology Analyst

•  Analyzed psychological data and client records to generate detailed reports and recommendations. Clinical psychologists used findings to improve Behavior Intervention Plans, individual therapy and win legal cases.

ADDITIONAL INFORMATION

•  Mastery of social media for marketing success; proficient in Wordpress, Squarespace and Google Analytics.

•  Hobbies include trail running, landscape photography and reading as much as possible.

The Shop

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